It is hard to believe 41 years has gone by since the opening of Sylene's first lingerie store in 1975. A lot has happened since the beginning, this post will focus on accomplishments and where we have been since the beginning of this wild adventure!
1975 was anything but boring. The Watergate scandal flooded the news, Bill Gates founded Microsoft, NBC aired the first episode of Saturday Night Live, and Sylene opened on Fairmont Avenue in Bethesda, Maryland. Before opening, Cyla’s parents warned her about the difficulties of being a business owner. Cyla was not discouraged by the hard work ahead and knew she had what it took for success.
After a few years in business, Sylene became the area experts in fitting prosthetics for mastectomy patients. The shop became known for their mastectomy fashion shows as a way for women to celebrate their strength. As business grew, Cyla’s sister Helen Kestler joined the team in 1980 to help manage day to day operations. In 1987, Cyla was invited to the White House to fit the first lady Nancy Reagan after her mastectomy. This was a huge honor; safe to say all of their hard work wasn’t going unrecognized!
In 1999 Sylene moved to a new home in Chevy Chase, where it is located today. The ladies of Sylene are always thinking of new ways to get involved and give back to the community. As a result, in 2004 the Bra Trade In Event was born. This event gives ladies the opportunity to trade-in their old bras to be donated to the less fortunate women in the area. After donating, you recieve a discount towards replacing your lingerie in the store. (We encourage you to participate in the upcoming Trade In Event starting October 14. You will save $7.50 off a new bra and $2.50 off any new panty when you trade in your pre-loved items!)
Sylene launched a website in 2006 to expand their client reach outside of the DC area. The website is a great way to shop curated lingerie when life becomes too busy for store visits. The following year, Sylene was voted Best Lingerie Store by Bethesda Magazine. It is truly a blessing to turn your dreams into reality, and to have a sister as a co-worker is the cherry on top!
The ladies of Sylene are so grateful for these wonderful years and looking forward to many more years to come. We can say with confidence that we have the greatest clients in the world, thank you for making this possible! Join us in celebrating our anniversary by particulating in our special savings event. (Details for our Annivesary savings can be found on our homepage)