Elegant Baby

Elegant Baby® understands that babies deserve style just as fresh as they are! This marvelous collection of luxurious baby products is full of bold new colors and spectacular new designs. Even their traditional heirlooms have a newly minted gleam. Whether it's contemporary or classic, Elegant Baby® creates high-style, high-quality design.

Elegant Baby® was born in Burlington, North Carolina in 1984, the brainchild of Fred V. Hooper. Its parent company, Baby Needs, Inc., created by Hooper in 1967 as a full service distributor of baby/nursery items for mass merchants, sold products labeled as "Grow Time." When the baby market started to contract in the mid-80's, Hooper realized it was time to focus on the higher end of his industry, and launched Elegant Baby® . His new venture grew to become the premier source for stylish baby gifts and accessories, supplying childrens shops, gift boutiques and department stores throughout the United States.